
Every organisation, team and group is unique which means there’s no such thing as a one-size-fits-all solution.
Every organisation, team, and group is unique — there’s no such thing as a one-size-fits-all solution.
We adapt our offer to meet your needs, whether you’re looking for a one-off intervention or a long-term transformation.
We’re especially energised by sustained partnerships that allow us to go slow and deep over time. Since our inception, we’ve intentionally focused on working with three strategic partner organisations. This deliberate choice has given us space to experiment within familiar but distinct cultures, and to resist the temptation of taking on more than we can chew. It has allowed us to test, learn, fail, and try again — all within contained spaces where trust is high and relationships are strong.
What we did with each looked different because we responded to their culture, challenges, and ambitions.
Previous Strategic Partners


what we can build together
-
Strategic partnerships — long-term, co-created programmes to embed anti-racist leadership, belonging, and accountability.
-
Coaching — individual or team coaching to support leaders and staff in navigating power, identity, and change
-
Facilitation — from one-off workshops to multi-day sessions on strategy, culture, and systems change
-
Training — for boards, senior leadership, or whole teams on topics like anti-racism, equity, and values-based leadership
-
Accountability partnerships — ongoing critical friendship to help leaders and organisations stay aligned with their equity commitments and translate values into practice
”The What If Experiment doesn't change what you think, they change how you think - a true systemic intervention for growth and understanding. My leadership has been critically enriched by the insights and tools gained through their challenging, rigorous and generous collaboration. Come prepared to work, and you will be fortified to make real change.
Lucy Davies (She/Her)Chief Executive at Brighton Dome and Brighton Festival (speaking as Exec Director at The Royal Court)